W Maldives, part of the W Hotels Worldwide and Marriott Bonvoy has signed to become Partner of the Maldives Border Miles Program.
Maldives Border Miles is the world’s first national wide, three-tier loyalty program focused on tourism promotion. The loyalty status of the member is based on the number of visits, duration of stay, and other aspects This program was launched on 20th December 2020 in partnership with industry stakeholders, Maldives Immigration, Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). With this loyalty program, Maldives became the first country ever to set a loyalty program in motion.
Some of the partners include Dusit Thani Maldives, Maldives Airport Company Limited, You & Me by Cocoon Maldives, The Marina @ CROSSROADS Maldives, Maldives Immigration, Sandies Bathala, and Gangehi Island Resort and Spa.
With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting Maldives. Furthermore, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.