As the coronavirus pandemic continues, the most important thing to a consumer is their health and safety, thus trust becomes the key for travel brands and destinations. It is very important to ensure that all the communications regarding the hygiene protocols and safety measures are reached directly to the target audience and social media grants you that opportunity, allowing you to rebuild trust with future travelers.
Educate the audience through video
An engaging video can be the most effective way to communicate with your audience via social media. Travelers are more likely to watch a video than read an article, thus a great video ensures they are fully educated on the changes you have made. It will also allow you to make a good impression on your audience and showcase the strengths of your implemented health and safety measures. Moreover, it will help to rebuild trust in your brand or destination as more people begin to book holidays. An immersive video of a virtual tour, with information on hygiene protocols, will allow travelers to fully understand the experience they will receive in the future. It will also build their confidence in the measures you have taken to ensure their safety.
These videos can be shared on multiple social media platforms. The most important thing in creating these videos is to ensure that they are engaging, educational, and easily accessible on social media.
Live stream unique contents
Live streams have become increasingly popular during the lockdown. Many travel and other brands have used this feature to live stream different sessions featuring brand personalities behind the brand to the travelers and build a relationship with them.
Consumers intend to trust a familiar face rather than a faceless company. Hosting regular Live sessions build your brand’s online presence and travelers are more familiar with your brand, meaning that when they travel your company will be at the top of their mind and are more likely to book with you than your competition. Live streams are more effective with a content strategy, with full plans of different concepts. Plan out the format and content for each Live in advance so you can prepare for them and do them regularly.
Ask your audience
One of the best aspects of social media is being able to interact with your audience. Each social media allows you to connect with your ideal audience and find out exactly what they want from your brand or destination. It helps to stay updated to the changing travel trends and demographic values.
Many social media platforms have features like polls, question stickers, and quizzes, which can be used to learn more about your audience preferences. Audience preferences constantly change, therefore to stay updated to these changes and consistently catering them will give an advantage in rebuilding the brand trust with the consumers. Once your audience knows you can give them exactly what they want and need, they will trust you to continue to provide it in the future. Audience feedback and inquiries will help you to adapt your business to the needs of future travelers.
Paid Social Posts
The most effective way to reach your target audience and communicate with them is paid social media posts. Platforms like Facebook and Instagram allow you to be really specific with who you want to reach, and you can tailor the content in your paid social posts to the target audience.Paid posts allow you to target audiences based on their location, age, gender, and interests, matching the demographics to specific contents. This ensures great ROI and appeals to potential customers.
If you make sure your content uses visuals and sound that resonates with this audience, then you’re on to a winner. Ensuring that the content and targeting are right will help you to quickly rebuild trust as the audience will know you have put thought into how you communicate with them and what their wants and needs are.
Working with influencers
As well as organic and paid social content, working with influencers can be a great way to quickly rebuild trust with your ideal traveler. Influencers have a direct relationship with consumers and engage in a more relatable way with their followers. Working with them as a travel brand or destination can be a great way to showcase the traveler experience, rather than just telling consumers why you want them to buy from you.
If you have specific messaging you want them to include, then a paid campaign would be best, as gifting mean you have little to no control over the content they produce. Before coming to collaboration make sure they are a good fit for your brand or destination and that their audience matches up with yours, as it’s important to ensure the content connects with your brand and travelers wants to book with you in the future.
It’s also worth looking into how trustworthy the influencer you work with are, and ensure that they have good working ethics with authenticity in engaging their audience
The most and important aspect to remember about social media is that it’s social, meaning it a place to connect with your customers and build a genuine relationship with them, in addition to promoting the brand. If you are successful in combining all the promotions with a engaging good relationship with the consumers, then you will be able to quickly rebuild trust with travelers.
