Visit Maldives Now: Ooredoo Maldives initiates a joint global-destination marketing campaign

Ooredoo Maldives has launched a joint destination marketing campaign “Visit Maldives Now” with local tourism authorities, to promote the Maldives to the telecom operator’s global network.

The “Visit Maldives Now” campaign aims to reach Ooredoo’s international network of over 117 million people across 10 countries and kick-start Maldives tourism at a fast pace. It will be carried out from September to early 2021.

Through the campaign, Ooredoo will promote picturesque content of the paradise destination over their social media platforms and its various other partner media platforms reaching their global network of customers. Moreover, travelers will have the opportunity to win stays and gifts by interacting and sharing the posts.

MD & CEO, Najib Khan of Ooredoo Maldives said, “Across the globe, Ooredoo continues to utilize its strengths and resources to benefit the communities within which we exist. The impact of the global pandemic on the local tourism sector has been felt by families across the nation, and we are honored to join countrywide efforts to restore the tourism industry in the Maldives and thus the livelihood of many, with an exciting destination marketing campaign that will promote this beautiful country across our global network.”

The “Visit Maldives Now” campaign is carried out jointly with the Maldives Marketing and Public Relations Corporation (MMPRC), tourism ministry, and Orca Media Group.

Thoyyib Mohamed, Managing Director of MMPRC, said.”We are pleased to be a part of the Ooredoo Maldives destination marketing campaign, Visit Maldives Now. The success of this exciting campaign will further strengthen the visibility of Maldives on the map and promote our beautiful country worldwide, enticing tourists to visit amidst the reopening of borders. Our country is a ‘safe haven’ for tourists, with a lot of stringent measures in place to ensure the safety of everyone”

Since the reopening of the international borders in the Maldives, MMPRC has been adapting and shifting marketing activities to digital platforms for enhanced destination marketing.