Male’, Maldives, 6th March 2024 – The Maldives Marketing & PR Corporation (MMPRC/Visit Maldives) is making waves at ITB Berlin 2024, standing alongside a delegation of 214 representatives from 107 Maldivian tourism companies. The event, taking place from March 5th to 7th, 2024, in Berlin, Germany, serves as a powerful demonstration of the Maldives’ commitment to advancing the travel and tourism industry.
The Visit Maldives team collaborates with the Minister of Tourism, representatives from the Ministry of Tourism, industry partners, and other governmental tourism bodies, showcasing the nation’s dedication to enhancing the travel and tourism sector.
Visitors to the spacious 504 sqm double-decker Maldives stand are invited on a journey to the heart of the island nation. The captivating design and imagery showcase the diverse experiences, rich culture, and heritage that await travelers in the Maldives. The stand features 104 co-exhibitor counters, 60 B2B meeting tables, and captivating LED screens displaying mesmerizing experiences that leave visitors yearning to explore the World’s Leading Destination firsthand.
Throughout the event, the Maldives stand serves as a hub of engaging activities. B2B meetings facilitate valuable business connections for industry partners, while cultural performances bring the vibrant Maldivian culture to Germany. Gastronomic experiences showcase the culinary delights of the Maldives, featuring food preparation, presentations, and tastings. Displays of authentic Maldivian creations highlight the country’s rich heritage and craftsmanship, while 360-degree camera experiences offer a truly immersive glimpse into the beauty of the Sunny Side of Life.
In addition to the stand activities, Visit Maldives has meticulously planned several events on the sidelines of ITB Berlin 2024 to further enhance the Maldives’ presence at the fair. The Maldives Media Meet, held on March 5th, connects with leading media representatives from Germany and around the globe, providing them with the latest destination updates and generating excitement. Notable speakers at the event include Minister of Tourism Honourable Ibrahim Faisal and other key figures, who provide valuable insights on ongoing travel trade efforts and future prospects within the Maldivian tourism industry.
Germany has been a reliable market for the Maldives for decades, currently ranked at the 5th spot with 27,563 visitors till March 3rd, 2024. Visit Maldives has a comprehensive marketing strategy planned for Germany, including social media campaigns, joint marketing programs with tour operators, collaborative efforts with the German Travel Association, targeted airline campaigns, familiarization trips for travel professionals, and advertising in high-end print media.
ITB Berlin presents an ideal platform for Visit Maldives to showcase the Maldives on a global stage, reaching over 160,000 visitors, 90,000 industry delegates, and 3,000 international media representatives. This allows the Maldives to engage with a vast audience, educate and create wider destination awareness, and promote the Maldives as a top-of-mind destination for a diverse range of travelers.
The first day concluded with a spectacular networking event, followed by a local Maldivian dinner where the Maldivian chef’s delegation prepared a diverse array of authentic Maldivian food. The Maldivian chefs’ team prepared and served traditional local delicacies while showcasing the preparation of local cuisines at a live station.
Visit Maldives is eager to showcase the Maldives’ unparalleled beauty, diverse offerings, and commitment to responsible and sustainable tourism at this prestigious event. With its participation in ITB Berlin 2024, the Maldives reaffirms its status as a premier holiday destination and looks forward to strengthening partnerships and connections within the global travel industry.
