Male’, Maldives, 21st April 2024 – The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, alongside nine industry partners, recently highlighted the allure of the “Sunny Side of Life” at one of the leading travel and tourism exhibitions, WTM Latin America (WTM LATAM) 2024. Held from April 15th to 17th at José Bernardo Pinto, 333, Vila Guilherme São Paulo, Brazil, the event proved to be a significant platform for connecting with top experts and professionals from the tourism industry in Latin America.
WTM LATAM stands out as a major B2B travel and tourism event for the region, facilitating valuable opportunities for qualified buyers, influencers, and market professionals to network and explore business prospects.
MMPRC’s participation in the event was strategically aligned with its mission to promote the Maldives as the ultimate holiday destination while maintaining brand visibility in the Latin American region. The event also offered numerous opportunities to strengthen relationships with top tour operators in the market. Throughout the fair, MMPRC focused on disseminating the latest information about the destination and its tourism products to visitors. Additionally, the fair served as a valuable venue for industry partners to connect with top travel trade professionals and influencers from the region, showcasing their unique products, services, and experiences.
Visitors to the Maldives stand were treated to immersive experiences through stunning visuals and engaging activities. Destination videos provided firsthand glimpses of the Maldives’ beauty, while a photo backdrop offered the perfect opportunity to capture picture-perfect moments. Visitors engaged with travel professionals from the Maldives tourism industry, gaining insights to plan their dream trips to the Maldives. Moreover, a speed networking session facilitated connections between exhibitors and media representatives.
The Maldives has witnessed a surge in popularity among Latin American travelers, with over 2,762 tourists from the region visiting as of February 2024. MMPRC remains committed to sustaining this momentum and has exciting marketing activities planned, including media and influencer familiarization trips, as well as targeted digital and social media campaigns. These efforts aim to solidify the Maldives’ position as a dream vacation destination for Latin American travelers.
