Male’, Maldives, 1st June 2024 – The Maldives Marketing and Public Relations Corporation (MMPRC), in collaboration with 123 travel and tourism establishments and 253 representatives, is currently showcasing the enchanting “Sunny Side of Life” at the prestigious Arabian Travel Market (ATM) 2024. Held from May 6th to 9th, 2024, at the Dubai World Trade Center in Dubai, United Arab Emirates, this event serves as a cornerstone for the travel industry, facilitating connections and exploring new business opportunities for over 29 years.
Under the theme “Transforming Travel Through Entrepreneurship,” ATM 2024 empowers the global travel and tourism community to leverage entrepreneurship for innovation, revenue growth, and long-term sustainability. It provides a platform for industry professionals to exchange ideas, meet with leading experts, and discover new trends reshaping the travel sector.
MMPRC’s participation in ATM aims to elevate the Maldives’ presence within the Middle Eastern travel sphere, fostering connections with the regional travel trade and driving tourism growth from this crucial market. By showcasing the latest Maldivian tourism offerings and engaging in one-on-one interactions with regional and global travel partners, MMPRC strengthens the Maldives’ reputation as a premier luxury travel destination and a leader in safe travel destinations.
At ATM 2024, the Maldives is represented in a 517.5 sqm 4-sides open double-decker stand, featuring a unique structure depicting the changing colors of the sun throughout the day, mirroring the Maldives’ tropical atmosphere. Visitors can expect a multi-faceted experience at the Maldives stand, including productive meetings with key travel trade representatives, insightful media interviews, immersive 360-degree video experiences showcasing the Maldives’ beauty, and captivating cultural performances highlighting the nation’s rich heritage.
In addition to the main exhibition, Visit Maldives has organized several events to enhance the Maldives’ presence at ATM 2024, including the “Maldives Media Meet” press conference and raffle draws offering visitors the chance to win free holidays to the Maldives. Furthermore, the Maldives has been nominated for four categories at the World Travel Awards, further solidifying its status as a top travel destination.
With the Middle Eastern market serving as a key source market for the Maldives, MMPRC employs a year-round marketing strategy encompassing collaborative campaigns, media familiarization trips, targeted marketing, outdoor advertising placements, and cooperative marketing programs with key airlines. By strategically engaging with the Middle Eastern market, MMPRC aims to drive tourism growth and position the Maldives as a leading travel destination in the region.
