Male’, Maldives, 18 August 2024 – In a significant move to bolster the Maldives’ tourism industry, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and Maldivian, the national airline of the Maldives, have signed a Memorandum of Understanding (MOU). This strategic partnership, sealed on August 15th, 2024, at MMPRC Headquarters, aims to enhance equitable tourism development across the archipelago.
The MOU was signed by Mr. Ibrahim Shiuree, CEO and Managing Director of MMPRC, and Mr. Ibrahim Iyas, Managing Director of Maldivian. Both leaders expressed optimism about the collaboration, which is set to leverage the strengths of both organizations to attract visitors from around the world through innovative marketing campaigns and initiatives.
“Our partnership with Maldivian is an exciting venture to promote the Maldives,” said Mr. Shiuree. “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”
Mr. Iyas echoed these sentiments, highlighting the strategic importance of the partnership. “This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond.”
The partnership will focus on business-to-consumer marketing, including branded advertisements, promotional activities, and global campaigns. This collaboration is expected to enhance the travel experience, promote sustainable tourism, and drive economic growth, setting the stage for a brighter future for the Maldives tourism industry.
Further details of the joint initiatives will be unveiled as the partnership progresses, with both organizations committed to showcasing the unique beauty and warm hospitality of the Maldives to travelers worldwide.
