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Photo credits | Secret Paradise Maldives

Male’, Maldives, 17 July 2024 – Secret Paradise Maldives, a leading local tour company, has achieved the prestigious Travelife Partner level accreditation for its outstanding commitment to sustainability and Corporate Social Responsibility (CSR). This accolade recognizes Secret Paradise’s adherence to over 100 criteria spanning office management, product range, international partnerships, customer information, and tour operations.

Travelife Partner level is globally acknowledged for tour operators that excel in managing their environmental and social impacts responsibly, aligning with ISO 26000 CSR standards. Mr. Naut Kusters, Manager of Travelife for Tour Operators, expressed delight in Secret Paradise’s achievement, highlighting its potential to inspire other Maldivian companies towards sustainability.

Since its inception in 2012, Secret Paradise has integrated sustainability into its operations and locally-led tours and cruises. Their initiatives focus on community engagement, guest education, and environmental conservation. The company collaborates with local NGOs and marine organizations to promote responsible marine encounters, adhering to marine life codes of conduct and involving guests in conservation activities like data collection, beach clean-ups, and coral rehabilitation.

Moreover, Secret Paradise offers cultural immersion experiences that foster respect for Maldivian traditions and daily life. Guests participate in discussions on tourism’s environmental impact, climate change, and sustainable travel practices. Co-Founder Ruth Franklin emphasized their commitment, stating, “Achieving Travelife Partner Level underscores our dedication to responsible travel. We aim to leave a positive impact and inspire the tourism industry to prioritize sustainability.”

For more information on Secret Paradise and their sustainability efforts, visit Secret Paradise’s annual impact reports.

Secret Paradise Maldives has championed sustainable and responsible tourism since 2012. They offer locally-led tours across the Maldives archipelago, promoting cultural tourism aligned with Maldivian customs. Through education and community engagement, they strive to protect the environment and create lasting positive impacts.

Travelife is a leading international sustainability certification for the travel sector. Managed by ABTA in the UK and ECEAT Projects in the Netherlands, Travelife offers tools and certification for companies seeking to implement sustainable practices across their operations and supply chains. It is endorsed by over 35 national travel associations globally, supporting its adoption among members.

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