There is no doubt that tourism has taken the hardest hit in the global pandemic of coronavirus outbreak. With borders closed and a ban on incoming tourists, many resorts and hotel chains have had to shut down their business, and workers were forced to take unpaid leaves. However, in recent weeks some of the countries have revealed that there are plans to reopen the borders to some extent.
According to a survey taken by GlobalData, a leading data and analytics company, 80% of consumers surveyed have stated that they are extremely or quite concerned about the global outbreak of the Covid-19 pandemic and a larger proportion of the population is expected to also be apprehensive about traveling internationally despite the release of travel restrictions.
The survey suggests that consumers will be more amenable towards local tourism campaigns as 76% of respondents said that they trusted products made in their own country. This also suggests more opportunities will be presented to companies that are willing to adapt to the current environment and engaging with the domestic market.
Ben Cordwell, Travel and Tourism Analyst at GlobalData states that post Covid-19 the most important market will the domestic due to the high concern of safety and restriction measure of limited international traveling. He highly recommends tourism operators to target domestic customers as the global domestic tourism market is expected to bloom post-covid-19 pandemic.
In addition, many holidaymakers will find themselves with less disposable income due to the impact of coronavirus, thus in need of a good vacation after the lockdown, therefore, will be more willing to travel within their country.