The promotional video by Tourism Malaysia titled ‘Discover Breathtaking Malaysia 2020’ has won the silver award at 41st Annual Telly Awards in New York, under the Travel/Tourism category for Non-Broadcast video. It was in competition with 12,000 other entries.
The Silver Winner that represented Malaysia displayed the full spectrum of the nation, ranging from natures and concrete jungles to the colourful palette of Malaysian delicacies. All these elements were incorporated with technology like cameras and mobile phones to capture the best moments of travelling in Malaysia
Furthermore, the campaign targeted to millennials by using hashtags and technology alongside Malaysia’s touristic attractions and activities.
According to Tourism Malaysia, the video was initially produced in line with Visit Malaysia 2020, which has since been cancelled due to the global pandemic. However, the message still stands with the new tagline “ Stay Safe & Visit Malaysia in 2021 Instead”.
Although it is unknown as to when we will get to travel again, Director-General of Tourism Malaysia Datuk Musa Yusof hoped that Malaysians would be excited to explore our country once it is safe to travel.