Maldives Marketing and PR Corporation (MMPRC) recommences the E-Learning Platform with Profi + Travel for Tour Operators in Russia and CIS Countries. This platform was initially launched in February this year and halted due to the Covid-19 situation.

The platform aims to encourage tour operators in Russia and the CIS Region to further increase bookings to the Maldives. It is designed to provide tour operators all the details about the Maldives and assist them to choose the best travel option for their customers. The details delivered through the platform included information about the Maldives tourism products,  showcases of tourist attractions, historical sites, culture, and more details for the tour operators. 

The E-learning platform is set to train more than 2000 tour operators from Russia and CIS region. At the end of the course, participants who successfully prove their knowledge will be awarded a certificate. In addition, they will be part of a loyalty program in which the tour operators with the highest number of bookings will be awarded holidays sponsored by Furaveri Maldives, Paradise Island Resort, and Grand Park Kodhipparu. 

Profi + Travel is a Russian based company that has over 20 years’ experience in conducting similar B2B campaigns. Profi + Travel creates unique content that helps travel companies to increase their sales, provide expert analysis of the market trends, and organize online fairs and workshops with complex educational training on different destinations.

Russia has been a traditionally strong market for the Maldives. The year 2020 began with the market ranking as the 4th highest arrival market to the Maldives, with an increase of arrivals by 29.6% compared to January of 2019. Russia is currently ranked among the top 10 countries in terms of arrivals amidst the pandemic and is expected to increase arrivals with the recent resumption of flights from Russia to the Maldives.


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