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Maldives Marketing and Public Relations Corporation (MMPRC) has appointed NewYork-based marketing firm Bullfrog + Baum as the new PR representative for the USA market. 

According to MMRPC, they were appointed in July 2020, to promote the Maldives as the most preferred island destination in the world and to establish a bigger outreach to the media with the latest destination news and information to the travel trade with the most updated travel guidelines. With the partnership between Maldives and Bullfrog + Baum, MMPRC is continuing in its efforts to keep the destination visible in the market and attract potential travelers from the USA.

Bullfrog + Baum is an award-winning collective of brand-builders, insight-finders, and storytellers specializing in Marketing Communications and representing the best of the best in (and around) the hospitality industry.  It is headquartered in New York City with satellite offices across the country and globe. Established in 2002, the company is one-stop communication, creative, design, and digital shop that works around the clock with the goal of getting clients, all-star chefs, internationally-known liquor brands, restaurants, tourism boards, hotels, products, and events attention. From drumbeat PR to blow-out event planning to comprehensive marketing strategies, Bullfrog + Baum applies one-of-a-kind energy, expertise, and experience to every project it undertakes for every client it serves.

With the reopening of the international borders of Maldives, the Tourism Ministry and MMPRC have launched numerous campaigns to market the country and as apart of these campaigns MMPRC has hired several PR agencies from across the globe to promote the Maldives. The selected PR agencies are from the key markets; Australia, China, France, Germany, India, Italy, Japan, Malaysia, the Middle East, Russia, South Korea, the United Kingdom, and the United States of America.

These PR agencies are vital in developing a professional network between the Maldives and other countries to communicate and market the destination among travelers. Through these collaborations, MMPRC aims to increase the visibility of Maldives and showcase unique selling points to entice tourists to visit. In addition, the corporation hopes to convey the message that the Maldives is a safe haven and one of the safest destinations in the world to travel to right now.

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