Under the tagline “Rediscover Maldives”, Maldives Marketing and Public Relations Corporation (MMPRC) has launched several marketing campaign in South Korea. The aim of the campaign is to regain destination presence and to increase arrivals from South Korea.
The first campaign includes a three-month long outdoor bus advertising campaign in South Korea, especially from the Gangnam area. It is set to reach over 150 million people in South Korea every month, making the bus advertising highly effective in the efforts to promote the Maldives. Moreover, it will help restore people’s faith in traveling and give them the reassurance that the Maldives remains a safe haven for them. The ads will be displayed on a total of 5 buses till the end of December, which showcases images highlighting the naturally distant islands, presenting Maldives as a safe destination to travel to post COVID-19.
The second campaign is four-month-long online advertising which will portray messages of Maldives as a must-visit destination and will deliver the message that the Maldives is ready to welcome Korean guests. This campaign will be placed in Korea’s biggest portal search engine Naver through keywords. Additionally, social media ads will be carried on both Facebook and Instagram; the most popular social media platforms used in South Korea.
Additional campaign was also launched targeting honeymooners and couples to the Maldives. The online promotion included agents specializing in honeymoon packages aimed to attract more Korean tourists to the Maldives. The campaign will promote Maldives through two major honeymoon special agents in South Korea, with each agent developing a Maldives special promotional page to drive the audience.
South Korea is one of the major source markets to the Maldives. With the gradual increase in travel, MMPRC aims to have a strong presence in the South Korean Market. MMPRC has been closely monitoring the market situation of South Korea and re-strategizing the marketing activities accordingly.