On 28 October 2020, Messe Berlin, the organizers of the event has announced that ITB Berlin 2021 and ITB Berlin Convention will take place entirely virtually from 9 -12 March 2021.

David Ruetz, Head of ITB Berlin, said, “The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty. We have developed an alternative concept with which we as the World’s Leading Travel Trade Show® can again offer our partners and customers a reliable platform for global networking, business and content. The event will be highly relevant in terms of content. In these challenging times business meetings, exchanging specialist information and orientation are of special value for the industry.”

The virtual concept of ITB Berlin 2021 has numerous features including, live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area. 

According to Messe Berlin, the organizers of the event, this decision was taken after weighing all the circumstances. Furthermore, they are to announce more features of the virtual platform on 16 November 2020, including further information on exhibitor and sponsorship packages, tickets, and booking options.

ITB Berlin’s recent experience with virtual platforms has been positive. With its launch of in March of this year, the team had already established a global virtual platform for the tourism industry. Next to daily news, it features podcasts, networking opportunities, and monthly Virtual Convention sessions.

In mid-October, ITB Berlin and the Berlin Travel Festival as well as ITB Asia in Singapore successfully held virtual tourism events. Numerous leading industry speakers, some of them in person, others live-streamed from remote locations, took part in discussions and exchanged information on a variety of topics ranging from marketing and sales to CSR.

For additional information on the concept of ITB Berlin 2021 as well as regular updates, please visit and,  ITB trade visitor news, and the social media channels of ITB Berlin.


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