Photo Credit: Visit Maldives
Along with multiple industry partners, the Maldives is participating in the Travel Meet Asia Series.
The four-part virtual travel roadshow is being organized by ITB Asia and will be focusing on different parts of Asia. This includes South Asia, Southeast Asia, Mice & Corporate, and lastly Northeast Asia. The first segment of the roadshow is an exclusive venue where all participants, such as buyers and sellers, can meet and obtain business opportunities. Along with seven other Maldivian companies, Visit Maldives will be participating in the two-day event as well. Information on the health and safety measures adopted by the Maldives will be provided and how the destination possesses a unique geographical structure that helps in preventing the spread of COVID-19.
To boost the visibility in this South Asian region, Visit Maldives has previously participated in the SATTE GenX. This is one of many marketing campaigns initiated by Visit Maldives to promote the Maldives to target tourist markets. This includes familiarization trips for the Indian media and the recently conducted celebrity Instagram conference. Moreover, campaigns have been carried out on a global level as well, in collaboration with CNN, Skyscanner, and more.
Since the reopening of the Maldives borders in July, the Indian market is 2nd in ranking in terms of tourist arrivals. There has been a total count of 42,181 annual arrivals till October. Due to the strong connectivity and the travel bubble between the two countries, it is anticipated for the Indian market to continue its positive growth. Furthermore, the Maldives Border Miles loyalty program and the Allied Inbound Travel Insurance policy will further entice travelers to come and Rediscover Maldives once again.
For more information, visit https://imuga.immigration.gov.mv/mbm/about