Photo Credit: Courtesy of St. Regis Vommuli Island


The Maldives Marketing & Public Relations Corporation (MMPRC) has concluded the focus group sessions that took place with industry partners on the 9th and 10th of December 2020.

The focus groups were part of the many industry forums and meetings that are conducted from time to time by MMPRC. The objectives are to give a better understanding of ongoing marketing activities, current challenges faced by the industry, and discuss ways to move forward, resulting in joint ventures to generate innovative and sustainable ideas.

On 9th and 10th December, a total of 4 sessions were conducted with 17 participants where objectives and strategies for the coming year were discussed. Along with discussions on the activities that were carried out during the year, a presentation was given by MMPRC during the sessions where collaborative ideas and feedback for upcoming events were shared as well. As MMPRC has initiated numerous marketing campaigns to promote the Maldives’ tourism this year, the 2021 strategies were emphasized to ensure that the Maldives makes a steady recovery from the negative impacts of the COVID-19 pandemic.

The ultimate goal of these discussions was to continue the strategic marketing and promotional activities to showcase the Maldives as the World’s Leading Destination. Also, to incorporate the findings and takeaways from each session for future approaches to reach targets by both the MMPRC and industry partners.

MMPRC has continued to collaborate with tourism industry NGOs, associations, and partners who focus on destination marketing. MMPRC hopes to continue working together with industry stakeholders during such a challenging time, to increase tourist arrivals, and take Maldives’ tourism to peak in the coming year.

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