Visit Maldives has participated in the webinar series organized by the Japan Association of Travel Agents (JATA), along with many other industry partners.
The series focused on one destination per webinar, where the Maldives was discussed in a 3-hour webinar session on the 16th of December 2020. The session provided updated information on the Maldives, measures taken to ensure safe travel to the destination, and the latest on the Maldives’ products to the Japanese travel trade. The event also provided industry partners as well as resorts to showcase their unique experiences.
The event commenced with opening remarks by the Managing Director of Visit Maldives, Mr. Thoyyib Mohamed. This was followed by a speech from the Maldives’ Ambassador to Japan, His Excellency Mr. Ibrahim Uvais. Subsequently, a variety of presentations were provided by the six industry partners as the main component of the event. These presentations focused on showcasing the post-lockdown experiences available in the Maldives. To get a glimpse of these wonderful experiences, more than five hundred attendees from the Japanese travel trade industry were present at the sessions.
Japan has remained one of the Maldives’ top tourist markets, with a total of 44,251 Japanese tourists visiting the Maldives in 2019, making it the 9th top tourist arrival market. Prior to the lockdown in March 2020, there were 8,302 visitors and since the reopening in July, there has been a total arrival of 55 visitors until October.
Visit Maldives kicked off this year with ambitious plans to achieve greater milestones. However, some of the marketing campaigns had to be put on hold due to the COVID-19 pandemic. Also, with the newfound spirit, the team at Visit Maldives adapted and shifted focus towards maintaining the destination’s presence through digital and social media platforms, ensuring constant visibility within the Japanese market. Targeting the Japanese market, Visit Maldives also participated in JATA Travel Mart which
Visit the Maldives continues to carry out several marketing activities in global markets to promote the Maldives, in which over 415 different types of activities have been carried out in 22 countries. These include notable campaigns such as the online roadshow in China, a global advertising campaign with Skyscanner, and the digital marketing campaign with Zomato which recently concluded in the Middle East market.
Photo Credit: Visit Maldives, The Ritz Carlton