Visit Maldives has commensed a joint marketing campaign with Air Astana, the flag carrier of Kazakhstan, to promote Maldives as one the most safest and most preferred holiday destinations for Kazkh travelers. The main aim of this joint campaign is to maintain the momentum of the arrivals from the market.
The campaign with Air Astana includes components targeting both B2B and B2C segments. The marketing activities consist of familiarization trips, webinars targeting travel agencies and consumer advertising campaigns such as digital campaigns, ambient outdoor campaigns and radio advertisements. The activities planned in this campaign will aid in maintaining the destination presence in the Kazakh market.
The first activity of the campaign kicked off on 21st April 2021 with the arrival of the first group of travel agents for a familiarization trip. During their week-long stay, the travel agents will explore the various offerings provided in Kanuhura Maldives and Six Senses Laamu. Afterwards, a second group of travel agents are set to arrive on 26th April 2021, hosted by Adaaran Select Meedhupparu Resort, Velassaru Maldives and Dhigali Maldives.
Air Astana commenced the first direct flight to Maldives on 5th December 2020. This was a stepping stone towards establishing a connection between the two destinations and working towards improving flight connectivity between Maldives and the rest of the world. Last year, a webinar was conducted in collaboration with Air Astana to commemorate the start of the direct flights from Almaty. Over 150 travel agents from Kazakhstan joined this webinar which was conducted in December 2020. The latest information about the destination and the arrival and departure procedures in the new normal were highlighted during this session.