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The Maldives Marketing and Public Relations Corporation (MMPRC) has endorsed the International Maldives Travel Market (IMTM) 2021, which is set to be held virtually on the 21st to 23rd September 2021.

The MMPRC is the national tourism promotion body mandated to carry out the marketing and promotions of Maldives as a tourist destination. Since the reopening of Maldives international borders on July 15, 2020, MMPRC carried out several activities to promote the destination as a safe haven for the travellers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place. The activities include in-person participation at international tourism fairs, major marketing campaigns, variety of virtual events and smaller campaigns targeting B2B and B2C segments in  key markets across the globe.

MMPRC’s goal is to sustain and enhance the destination’s idyllic image and it’s positioning as one of the most desired destinations in the world. At the same time, the key objective is to reassure travellers that Maldives remains one of the safest destinations to travel to during these unprecedented times. MMPRC, together with industry stakeholders and partners, has continued to work to ensure Maldives remain at the top of the mind of potential travellers and to keep them dreaming about the destination.

The IMTM 2021 virtual exhibition is set to provide a platform to link international buyers, such as tour operators and travel agents, from around the world with the local accommodation providers (Resorts, Hotels, Guesthouses, Liveaboards, Dive Centers, Local Tour Operators and Travel Agents) of the Maldives, to conduct business.

IMTM 2021 will be held virtually on IMTMair; an in-house event management platform designed to offer user-friendly business opportunities for its participants. This year the platform has also been enhanced with new features to provide more efficient experience. Registration for the Hosted Buyers and Trade Visitors are now open through IMTIM website The participants can pay via bank transfers or opt for online payment. There are two registration types first, is the Single User Login for 56 USD and the second is a Multi User Login for 112 USD. 

IMTM believes that by coming together during these trying times, the doors will open to new opportunities and growth. Similar to last year, IMTM 2021’s main objective is to equip stakeholders with a tool to Reconnect, Revive, and Grow through mutuality.

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