Visit Maldives has participated in the Malaysia International Dive Expo (MIDE) 202, which is being held from 3rd – 5th December 2021.
This edition of MIDE aims to promote the Maldives as the most preferred destination among Southeast Asians, especially Malaysian travelers. MIDE provides the opportunity to interact with consumers as well as industry professionals and top travel trade partners.
Through this event, Visit Maldives is showcasing the dive, watersports, and underwater experiences, individual resorts, hotels, guesthouses and liveaboards options available in the country for travelers seeking underwater experiences, from the Southeast Asia market. Furthermore, promoting the unique geography of the country, with scattered islands allowing natural social distancing for visitors. The expo aims to reach over 13,000 key TOs and agents selling Maldives as a dive destination with the most updated destination information.
The participation in this event is aligned with Visit Maldives’ strategy to maintain and strengthen the destination presence in the SEA and Malaysia market and to update the travel trade with the latest destination news, and provide opportunities for travel trade and tourists from this market to clarify the questions and concerns of the key stakeholders.
Visit Maldives have been holding several activities, including webinars, road shows, joint marketing campaigns on a variety of platforms while participating in fairs and exhibitions with the objective of maintaining destination momentum, increasing arrivals from top.