Maldives Border Miles announced today that they have exceeded 100k members surpassing the primary goal set.
Maldives Border Miles is the world’s first national wide, three-tier loyalty program focused on tourism promotion. The loyalty status of the member is based on the number of visits, duration of stay, and other aspects This program was launched on 20th December 2020 in partnership with industry stakeholders, Maldives Immigration, Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). With this loyalty program, Maldives became the first country ever to set a loyalty program in motion.
Maldives Border Miles has an ongoing lucky draw for members signing up for the border mile program. Register to the MBM program between 27th September 2021 to 31st December 2021 and stand a chance to win a 5-night, all-inclusive holiday for two worth $7000 at You & Me by Cocoon. The winner of this contest will be revealed in the new year 2022.