Male’, Maldives, 26th May 2022 – MMPRC has kicked off an exciting series of roadshows targeting the Middle East market as part of its efforts to provide a platform for industry partners from both sides to connect and establish relations. The roadshows were held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.
Alongside its industry partners, it aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. 16 participants took part in the Roadshow in Riyadh, with 18 participants for the roadshow in Jeddah, and 16 participants for the roadshow held in Kuwait City.
The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, began with a warm introduction of MMPRC’s industry partners followed by a destination presentation. The presentation highlighted Maldives’ tourism products, the unique experiences available there, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.
MMPRC shared the presentation was followed by a productive night of networking and building new business relations. To maximize visibility, MMPRC invited over 80 agents from each city to partake in the roadshow. Industry partners had the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities. Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa sponsored similar raffles for the roadshows held in Jeddah and Kuwait City respectively. The second and third runner-up of the raffle won a smartwatch and amazon gift card respectively, sponsored by MMPRC.
These roadshows are a part of MMPRC’s marketing strategy for the Middle East, which aims to establish greater B2B contact in order to increase its total outreach, market campaigns that cover all the products and experiences of the Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travelers.
