Male’, Maldives, 29th May 2022 – Maldives and its subaquatic adventures are being advertised at Malaysia International Dive Expo (MIDE) 2022 by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and industry partners. The event is being held from 27 to 29 May 2022 at Hall 3, Level 3, World Trade Center, in Kuala Lumpur, Malaysia.
Welcoming an average of 12,000 visitors annually, of which 90% are dive businesses and professionals, MIDE has evolved over the years into an essential business platform for the dive industry. It is a one-stop-hub for buyers and sellers of the dive and underwater industry, including dive-related equipment, courses, travel, and underwater conservation, as well as boating and water sports. The show is internationally recognized and well received by industry players globally. Underwater experiences are one of the fastest growing segments of tourism in the South East Asia region.
MMPRC is joined at the Maldivian stand at the event by 06 representatives from 04 partnered co-exhibitors. Their representation of the destination at this event maintains the Maldives’ destination presence, creates brand awareness and allows them to share the relevant information to the travel trade and potential travelers from Malaysia, Southeast Asia market and beyond. Through this event, MMPRC specifically targets the dive segment, which is a niche market for the destination.
At the event, MMPRC and industry partners will be marketing the dive and underwater experiences available in the Maldives to potential dive and underwater sports enthusiasts, informing them why the destination is the most suitable choice for their next vacation. MMPRC is also holding one-on-one meetings with top travel trade members, showcasing the Maldives’ tourism products, and marketing the unique experiences and services available in the Maldives. MMPRC aims to create meaningful partnerships with the international travel and tourism trade, as this is a perfect opportunity to inform them of the latest destination information, travel guidelines and safety measures in place in our facilities. MIDE fair has also organized a series of talks by professionals from the diving and watersports field during the event. On the second day of the fair, popular Maldivian diver, Shafraz Naeem, delivered a speech on “Diving in Maldives”.
A special quiz will be conducted during the fair, from which one lucky participant will be selected from all those who answer the quiz questionnaire correctly. This lucky draw will be taken on the last day of the fair and the winner will be awarded a special gift.
Malaysian borders were closed due to covid restriction for most of 2020 and 2021, but are now open for travel. From January to February this year, the Maldives welcomed 1,194 visitors from the Southeast Asian market. MMPRC has conducted several social media/digital campaigns and other activities for countries in the South East Asian market this year, to maintain destination momentum and increase arrivals. This includes campaigns with TripZilla and Travel Weekly Asia and participation in MATTA Fair and Thailand Dive Expo. Ongoing activities for this market include a cabvertising campaign with MyBump Media, marketing campaigns with TripZilla, Apple Vacations, and the Maldives E-Learning Program. Many more activities are in the pipeline for the SEA market for the ongoing year.