Male’, Maldives, 16th October 2022 – MMPRC / Visit Maldives participated in the TTG Travel Experience 2022 to market the destination in the Italian market. TTG 2022 was held in Rimini, Italy, from 12th to 14th October 2022, with 22 industry partners taking part alongside MMPRC. MMPRC’s participation in this leading fair helped to maintain destination presence in the Italian market and provide countless promotional and networking opportunities for the Maldives tourism industry stakeholders.
TTG Travel Experience, organised by the Italian Exhibition Group (IEG), is one of the leading B2B fairs to sell tourism products. They offer the chance to network, make new contracts, and exchange views and ideas. The fair provides the biggest platform in Italy where tourism exhibitors can connect, negotiate, and network with all the main Italian travel agencies, tour operators, and other tourism professionals.
The Italian market is traditionally strong, being the third top source market in 2019. Italian travellers were also the first group of tourists that arrived in the Maldives over 50 years ago. Our marketing activities in Italy capitalise on the generational affinity that Italians have for the Maldives, reminiscing on the memories of parents and grandparents who have spent their holiday in the Maldives. There has been significant growth with ease of travel restrictions in Italy following the pandemic. As of 10th October 2022, the Maldives has welcomed 70,943 tourists from Italy placing Italy as the top 5th source market. The Maldives has seen over 1,237,664 tourists in total this year so far.
Through this event, MMPRC marketed the destination’s safety and promote the unique geography of our scattered islands, which provides visitors with ultimate safety and privacy. Furthermore, MMPRC and its industry partners were be able to share the latest travel guidelines and information about the destination for the travel trade and travelers from this market and around the world.