Male’, Maldives, 9th November 2022 – MMPRC / Visit Maldives together with 173 participants from 80 companies, are representing the Maldives at the World Travel Market (WTM) London 2022. The event is hosted at ExCel London from 7th to 9th November 2022. The Maldivian delegation at WTM London this year is led by the CEO & MD of MMPRC, Mr Thoyyib Mohamed. 

WTM London is one of the leading global events for the travel industry to meet industry professionals and conduct business deals. Utilising its industry networks and unrivalled global reach, the three-day in-person event creates business opportunities by connecting with industry delegates and international media. Throughout WTM London 2022, MMPRC aims to meet with the travel trade from the United Kingdom and global partners and share the latest updates on the Maldives and its tourism products.

Photo credits | MMPRC / Visit Maldives

Along with its industry partners, MMPRC is promoting the diverse products and segments of the Maldives and showcasing the unique aspects, activities, and experiences of the Sunny Side of Life at a 420 sqm double-decker Maldives stand. The Maldives’ participation in WTM London is made even more special this year as it coincides with the Golden Jubilee of Maldives Tourism, marking 50 years since our small island nation began welcoming visitors to its shores. To maintain our presence as a preferred destination in the UK market and beyond, we will be hosting a wide range of activities throughout the three days of the fair.

WTM London 2022 provides the perfect opportunity for networking, strengthening existing business ties, and maintaining destination presence as one a top-of-the-mind spot for holiday travel. The events further provide the ideal platform for industry partners to; promote their individual products and properties; generate new business leads; and network with the UK and global travel trade to identify sentiments of consumers towards the destination. Attending global media officials are provided the latest updates on the destination through in-person interviews with Mr. Thoyyib. Additionally, the Maldives stand includes a designated area where industry partners and MMPRC officials can host presentations- this area is designed to showcase the ‘Redefining Mice’ concept unique to the Maldives. The Minister of Tourism of the Maldives, along with officials from the Ministry, are also part of the Maldives delegation at WTM London 2022.

Photo credits | MMPRC / Visit Maldives
Photo credits | MMPRC / Visit Maldives

A new activity planned at the MMPRC stand this year is the 360 video booth, an exciting technology which uses a revolving camera to give a 360-degree experience. This booth provides visitors opportunities to take pictures and videos immersed in the beauty of the Maldives all around them. Other activities at the stand include distributing press packs, the launching of the Visit Maldives 2023 destination guide, and kicking off an exciting new venture by MMPRC for next year as part of its global marketing efforts. 

One of the major highlights from the activities planned for WTM London this year includes the ‘Maldives Media Meet’ celebrating 50 years of tourism in the Maldives. Hosted by MMPRC on 9th November, speakers at the event include; Maldives’ Tourism pioneer, Mr Hussain Afeef; the Minister of Tourism, H.E Dr Abdulla Mausoom; the High Commissioner of the Maldives to the UK, Great Britain, and Ireland, H.E Dr Farah Faizal; and MMPRC’s CEO & MD Mr Thoyyib Mohamed.

In order to strategically promote the Maldives during our time in the UK, MMPRC will additionally host a three-city roadshow series in London, Manchester, & Newcastle on the 9th, 10th, and 11th of November, respectively.

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