Male’ Maldives, 7th February 2023 – Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), along with 64 industry representatives, participated at one of the premium travel trade events held in India, OTM Mumbai. MMPRC and its industry partners were able to connect with travel trade partners to market the Maldives, its unique experiences, and products. The event took place from 2nd to 4th February at Jio World Convention Centre, Mumbai.
OTM, an exclusive 3 day business-to-business travel mart, is one of the largest international gatherings of travel trade buyers and professionals held in India. This event provides exhibitors and visitors the opportunity to meet travel trade partners from India and beyond, and strengthen existing business relations while accommodating the creation of mutually beneficial relations for all parties. A total of 64 representatives from 34 companies from the industry participated in the fair alongside MMPRC.
Through this event, MMPRC aimed to connect with travel trade from the Indian Market, share latest updates about the Maldives, its products, services and experiences in order to maintain destination presence as one of the preferred holiday destinations for all segments of Indian tourists. It also provided industry partners the opportunity to promote their individual products and properties.
Furthermore, two raffle draws were conducted during the fair, awarding 2 lucky winners with a free holiday to the Maldives, sponsored by Adaaran Club Rannalhi and Furaveri Maldives respectively. Participants at the fair needed to fill out a survey at the Maldives stand to join the raffle draws.
Additionally, visitors to the Maldivian stand were also given the opportunity to experience a 360 video booth, an exciting technology which uses a revolving camera. This booth provided participants opportunities to take pictures and videos immersed in the beauty of the Maldives all around them
India was the top source market to the destination last year with 241,369 arrivals received by 31st December 2022, which is 14.4% of the total market share. MMPRC has been conducting several promotional activities targeting this market to maintain destination momentum. Similar activities are planned for the Indian market this year as well.