Male’, Maldives, 28th March 2024 – In a strategic move to boost its global presence, Villa Resorts, a renowned hospitality brand in the Maldives, has joined forces with Virgin Atlantic for a high-profile marketing campaign. This collaboration aims to spotlight Villa Resorts’ luxurious offerings to a diverse and affluent audience across key airport locations worldwide.
Kicking off this February, Villa Resorts’ TV campaign will debut in Virgin Atlantic’s premium Clubhouse lounges, strategically positioned in major airports such as London Heathrow, New York JFK, Washington DC, Boston, San Francisco, and Johannesburg. These exclusive lounges cater primarily to Upper Class and First-Class passengers, totaling approximately 420,000 individuals each month.
Beyond Virgin Atlantic’s clientele, Villa Resorts’ campaign will extend its reach to First Class passengers of Delta One & Delta Upper Class, KLM, Air France, Singapore Airlines, and Air New Zealand. These airlines share access to Virgin Atlantic’s lounges, amplifying the exposure of Villa Resorts’ offerings to a broader spectrum of luxury travelers.
Presently, Virgin Atlantic operates a thrice-weekly winter service to the Maldives, with plans underway to increase the frequency to daily flights for the winter season of 2024-2025. This enhancement in flight frequency aligns with Villa Resorts’ objective to attract more discerning travelers to its acclaimed collection of resorts in the Maldives.
Villa Resorts boasts an award-winning portfolio of properties, including the idyllic lagoon paradise of Villa Park, the trendy and cosmopolitan Villa Nautica, and the secluded island sanctuary of Royal Island. Anticipation builds further with the imminent opening of Villa Haven, the brand’s flagship luxury resort scheduled to debut later this year.
Through this strategic partnership with Virgin Atlantic, Villa Resorts aims to elevate its global brand visibility and entice travelers worldwide to experience the unparalleled luxury and hospitality offered at its Maldivian properties. As Villa Resorts continues to redefine luxury hospitality in one of the world’s most coveted destinations, its collaboration with Virgin Atlantic marks a significant milestone in its quest for international recognition and acclaim.
