Male’ Maldives, 14th February 2023 – Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returned to the Moscow Dive Show for the third year, showcasing the variety of beautiful seascapes and underwater experiences in the Maldives. The event was held from 09th to 12th February 2023 in “Gostinyi Dvor” Exhibition Centre, Moscow, Russia.
The Moscow Dive Show is the leading exhibition in Russia and Eastern Europe for watersports, dive and other marine activities. The fair showcases the latest offerings and collaborations in the diving, spearfishing, freediving, and underwater photography industries. The event provided excellent business opportunities for B2B and B2C market professionals, with access to qualified and relevant travel buyers, influencers, and market professionals.
MMPRC was joined at this event by 6 co-exhibitors, who showcased the unique variety of water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors also had the opportunity to connect with businesses who produce relevant equipment, experience their products, create activity outlines, and take part in training related to water sports activities.
By participating in the exhibition, MMPRC aimed to solidify the Maldives’ reputation as a premier destination for diving and water sports and increase its visibility in the Russian and CIS market. Participation in this fair comes under MMPRCs’ destination marketing efforts for the market.
Russia was the second largest source market for the Maldives in 2022, with a total arrival figure of 201,954 tourists. So far in 2023, over 28,000 tourists have arrived from Russia, positioning the market as the largest source market at the moment. MMPRC conducted 16 high profile advertising campaigns targeting Russia last year, with several exciting activities and campaigns for this market in the pipeline for 2023.
