Male’, Maldives – 08th February 2026 – The Maldives is stepping into the spotlight this summer with SeaSational Summer, a nationwide campaign led by Visit Maldives, designed to establish the islands as a top destination for travellers even beyond the traditional peak season. Launched in February 2026, the initiative positions summer in the Maldives as a vibrant, destination-wide experience, supported by events, activities, and curated experiences across the country.
Introduced during the Visit Maldives Quarterly Insights – Maldives Tourism Intelligence Briefing, SeaSational Summer was presented to industry leaders and marketing professionals as a research-driven campaign, shaped by global travel trends, market analysis, and insights into digital traveler behavior. Its goal is to unite industry efforts under a cohesive, credible seasonal banner, reassuring visitors that the Maldives remains active, engaging, and relevant throughout the summer months.
Unlike isolated promotions or short-term offers, the campaign presents summer as a coordinated national season, highlighting continuous events and experiences that invite travelers to explore the destination fully. By integrating international research on digital travel behavior, SeaSational Summer addresses the modern traveler’s expectations: consistent online visibility, authoritative information from trusted sources, and evidence of destination activity all influence travel decisions. Social media and video content spark initial interest, while official destination channels validate timing, feasibility, and confidence—particularly for long-haul or shoulder-season travel.
The campaign builds momentum from February through August using high-reach digital storytelling, authoritative messaging, and the newly branded SeaSational Summer Events Calendar. The calendar functions as a reliability signal, showing that summer in the Maldives is supported by a steady rhythm of national activities.
Global visibility of the campaign is further amplified through strategic branding, including a high-profile partnership with Liverpool FC. During Premier League fixtures at Anfield Stadium, SeaSational Summer creative assets feature prominently, reinforcing the Maldives as a year-round destination to international audiences.
Visit Maldives encourages tourism partners to participate actively by contributing events and experiences, collaborating on content, and sharing visual media to amplify the campaign across digital platforms. By grounding summer promotion in research-backed strategy and coordinated industry engagement, SeaSational Summer strengthens confidence in summer travel, highlights the Maldives’ vibrant offerings, and reinforces its reputation as a dynamic, year-round destination.
With SeaSational Summer, the Maldives invites travellers to experience the islands at their most lively, scenic, and engaging, making every summer visit unforgettable.
