Male’, Maldives – 24th February 2026 – The Maldives is set to make a remarkable comeback at ITB Berlin 2026, bringing back the much-anticipated Maldivian Night and hosting a dedicated international press conference. This strategic participation by Visit Maldives Corporation (VMC) comes as a key step in building momentum toward Visit Maldives Year 2027. ITB Berlin, the world’s largest travel trade show, will take place from March 3rd to 5th at Messe Berlin, offering the perfect stage for the Maldives to reaffirm its global tourism leadership.
Beyond its vibrant national pavilion, this year’s presence emphasizes immersive engagement. The revival of the Maldivian Night stands out as a premier highlight, offering an exclusive, invitation-only evening that unites top tour operators, airline partners, media representatives, travel trade executives, and industry stakeholders. Guests will celebrate the Maldives’ unique blend of hospitality, culture, and innovation in a truly memorable setting.
Co-hosted with Bank of Maldives (BML), the event will also feature the launch of BML Swipe, a cutting-edge digital payment solution designed to streamline transactions for visitors across the islands. This initiative underscores the Maldives’ commitment to enhancing the traveler experience through technology, paving the way for a seamless and enjoyable Visit Maldives Year 2027.
Complementing the evening, VMC will hold a high-level international press conference, where a major announcement to the global travel industry is expected. Though details remain confidential, the news promises to mark a significant milestone in the Maldives’ tourism strategy, signalling its next phase of global positioning beyond Visit Maldives Year 2027.
The Maldives pavilion, presented under the brand “Maldives… The Sunny Side of Life,” will highlight the destination’s diversity and appeal. With robust participation from industry stakeholders, the pavilion aims to strengthen B2B partnerships, deepen market engagement, and support sustainable growth in visitor arrivals.
“ITB Berlin is a cornerstone of our global marketing efforts,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. “The return of the Maldivian Night and our international press conference reflects renewed ambition and confidence. This year, we celebrate our partnerships while sharing a bold vision for the future of Maldives tourism.”
The German-speaking and wider European markets remain crucial to the Maldives’ success, with Germany alone contributing 167,822 arrivals in 2025, while Switzerland and Austria continue to perform strongly. Visit Maldives tailors campaigns to meet European travelers’ preferences, emphasizing diving, wellness, family experiences, and sustainability.
Through its enhanced presence at ITB Berlin 2026, Visit Maldives seeks to elevate global visibility, reinforce strategic alliances, and position the Maldives as a safe, sustainable, and premium destination for travellers worldwide.
