This is why the guest house industry needs to look at the domestic travel market. There are many articles published that state that the Maldives does not have a domestic travel market. Certainly, we do not have a domestic market that is large enough to kick start the country’s economy. But we do have a population, who like most countries in the world have been on lock down. Have been unable to gather as family and friends. Are waiting for the day that they can head to the beach or jump onto a speedboat or flight and head to their home island.
The word “staycation” is no doubt more commonly associated with domestic tourism marketing in the US and Europe. However, it is unlikely that many of us will consider travelling abroad to Sri Lanka, Malaysia or India in the numbers that would do so usually. So it’s perhaps time for the Maldives to embrace the word! Come up with a name for your idea. ‘Home is where your travel story begins’ for example. Encourage local guests to use your property as their relaxing home base to explore an area they have yet to visit or to revisit an island that takes them out of the city to have fun! Have a clear price strategy for the local market and stick to it.
Value does not have to be about your price. At this moment in time you are looking to build a revenue stream and importantly profit, it’s not about having a high occupancy rate and no margin. Perhaps look at who you can collaborate with to offer value, this could be transfer providers, activity providers, restaurants etc.Consider promotions or loyalty schemes that offer longevity and repeat business. ‘Stay with us on three occasions for 2 nights or more within a given timeframe and get one night free on your next visit.’