Photo Credit: Dhiguveli Maldives
With announcements in the Maldives this week of proposed Guidelines To Commence Safe Tourism in the Maldives and the easement of restrictions once the current lockdown directive ends on the 28th May, many tourism businesses will be looking ahead to taking their first cautious steps towards reopening, the big question for many guest house owners is how?
Review your marketing material, are your fact sheets up to date, have you planned your rates for 2020-2021? Have you reviewed your booking terms and conditions as well as your cancellation policy? Remember now is the time to offer flexibility. Consider publishing rates through to the end of 2021 as many travellers may choose to travel later.
Have you been in contact with your key local and international agents? Have you shared all relevant information with them in order that they can market and promote your property with confidence?
Managing your potential guest’s expectation is hugely important at this time. Clearly communicate when you plan to re–open on all channels where your potential guests may find you with a caveat that this may change if the government advice changes.
Consider preparing a ‘we are open for business‘ campaign. It is essential to stay close to your guests, maintaining a continuous and positive relationship that instills confidence and assurance.