Earlier this month, Messe Berlin (Singapore) has announced that ITB Asia, MICE Show Asia, and Travel Tech Asia will go virtual, in combo 3 in one event.
The annual travel trade show will be held from 21 – 23 October 2020, on a newly developed virtual platform, known as the ITB Community, which is due to launch on 12 August 2020.
In addition to hosting this year’s edition of ITB Asia, MICE Show Asia, and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders which will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.
Katrina Leung, Managing Director, Messe Berlin (Singapore) said, “We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the travel trade community in recovery. Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”
The three-day virtual event for ITB Asia, MICE Show Asia, and Travel Tech Asia will incorporate key features such as business matching between buyers and sellers, top-notch conference sessions, virtual exhibitions, and more, creating a marketplace for the travel industry.
Andrew Phua, Executive Director, Exhibitions and Conferences, Singapore Tourism Board, said: “ITB Asia is Asia’s leading marketplace of ideas, concepts, and products for the international travel industry. We are heartened that it is pivoting to a new event model this year, demonstrating the travel trade’s ability to innovate and continue forging important partnerships in this challenging time. Virtual and hybrid event formats are likely to continue to complement future physical events, and we are confident that Singapore will continue to lead the way forward in this area.”
The ITB Asia, MICE Show Asia, and Travel Tech Asia live event will be rescheduled to next year, 27 – 29 October 2021, at Sands Expo & Convention Centre, Singapore. To date, over 165 exhibitors have already confirmed their participation in ITB Asia 2021. To register for the 2021 edition, please visit the link here.
About ITB Asia
Asia’s Leading Travel Trade Show, ITB Asia, is an annually held three day B2B travel trade show & convention in Singapore for the MICE, Corporate, Leisure, and Travel Technology sectors. International exhibitors of all sectors of the travel value chain, Asia Pacific’s leading companies and emerging small and medium-sized enterprises meet with the top buyers through the event.