Maldives Marketing & PR Corporation (MMPRC) hosts its post-covid webinar series targeting over 1000 Chinese travel trade agents.
The sessions aim to educate Chinese travel trade partners to learn more about the Maldives and its products whilst helping to position the Maldives as a preferred tourist destination for Chinese travelers.
The session included an in-depth presentation of the Maldives tourism industry in the Chinese language, with specific discussion topics relating to Chinese tourists’ interests. The interest shown by the participants positively indicates that Chinese tourists are looking forward to visiting the Maldives as their preferred destination.
This is the fifth session of the webinar series which promotes Maldives tourism to international travel trade agents and briefs them on post-covid travel guidelines. Each session includes an interactive question and answers session about the destination.
MMPRC has planned more sessions on the webinar series for the rest of the year. According to a statement, the upcoming sessions will include several partners from the Maldives tourism industry delivering the latest information about Maldives tourism products and information about their properties with the travel agents.
China remains the biggest source market for Maldives. It is projected that the number of arrivals from China is expected to increase once they open up their borders for international outbound travel. Before the pandemic, in January 2020, a total of 31،744 tourist arrivals were recorded from this market which was a 23% growth compared to the same period of last year.
These webinar sessions are part of an important marketing strategy by MMPRC to train travel trade in key tourist markets across the globe. It is necessary to promote the Maldives as a safe destination in International Markets, for tourists who will begin their travels post-pandemic.