Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign to promote the Maldives in the United Kingdom.
The 2-month long campaign contains several digital advertisements, featuring both images and videos of the the Maldives, which will be on display across screens at various bus stops and train stations in the UK.
Through the campaign, Maldives will be promoted in the most prominent areas of London, including Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station and Fenchurch Street Station. Some of these locations, Waterloo station screens are the largest indoor digital screen in Europe and it is a major railway and underground station in London which is also the busiest bus station in the UK.
” The key objective of the campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to post the pandemic, due to its unique geographical formation and one-island-one-resort concept,” stated MMPRC.
Furthermore, it also aims to showcase the Maldives as an ideal choice for long haul travels and will guarantee brand exposure to a large number of Londoners, inspiring them to choose the Maldives as their next holiday destination.
The UK has been one of the leading markets in terms of arrivals to the Maldives since the reopening of its international borders, thus MMPRC continues in its efforts in popularizing the destination within the market.