Maldives Marketing and Public Relations Corporation (MMPRC) has resumed the conduct of familiarization trips under the Rediscover Maldives tagline, with a new theme called “Rediscover Maldives…the Sunny Side of Life.”
The Rediscover Maldives tagline consists of numerous promotional and marketing activities initiated by MMPRC for the purpose of advertising the Maldives as the sought-after tourist destination by various countries.
“The aim of the FAM trip series is to showcase the Maldives as the ideal holiday destination with its stringent Covid-19 measures in place, Further, to deliver those important messages through the trusted sources from key markets and position Maldives as safe destinations due to the measures imposed,” MMPRC said, in a statement.
Operations for the FAM trips were halted when borders were forced to close in the Maldives. Most travel and tourism came to a standstill due to the implementation of countless international restrictions and government regulations caused by the COVID-19 pandemic.
The first media FAM trip conducted under the new theme, arrived from India on Wednesday (7 October 2020) where five journalists from major well-known publications in India, were welcomed by MMPRC.
The teams stay and experience in the Maldives. will be published in The pioneer, Tripodo, Times Travel (TOI), Hindustan Times, and Conde Nast India by the media team.
They will spend their six night-stay in the Maldives at Kandima Maldives and Heritance Aarah, experiencing activities such as signature cuisines, wellness activities, snorkeling, and sunset cruises.
“Rediscover Maldives… the Sunny Side of Life’ aims to strengthen the market presence and welcome back tourists once again, to relive beautiful moments in the archipelago. It further highlights the geographical beauty of the Maldives and aims to focus on the isolated nature of the Maldives which provides an ideal environment and a safe haven for tourists, during these uncertain times” the statement read.”
MMPRC has also conducted other major marketing campaigns collaborating with Wedding Sutra and CNN. Radio campaigns took place across India, along with webinar sessions in China. A campaign with FVW in German-speaking markets, and a campaign with Travel Weekly targeting the UK market to name a few.