With its aim of “Reinventing Travel in the New Normal”, the Maldives Marketing and Public Relations Corporation (MMPRC) has participated in ITB Asia Virtual 2020.
As the live ITB Asia Fair was postponed to take place in 2021, the virtual fair was planned to be held on the initial dates of the former event, 21st to 23rd of October 2020.
The three-day virtual event hosted 17 tourism industry partners, as well as professionals from Singapore and worldwide, allowing participants to meet industry leaders and attend virtual conference sessions. All attendees received access to a virtual booth that displayed promotional materials, images and videos, which was available to visitors and viewers for download.
With their major contributions in recovering the tourism industry of the Maldives, numerous marketing campaigns have been launched by MMPRC, promoting the country as the ideal tourist destination. MMPRC commenced many activities targeted at the Indian market to increase tourist arrivals to the Maldives, as India is one of their major tourist markets. The company launched two major campaigns in India among many others, which were a collaboration with Wedding Sutra and other radio station promotions of the Maldives. Other campaigns include a global campaign with CNN, webinar sessions with China, and campaigns with Travel Weekly targeted at UK markets. Visit Maldives had launched their own global campaign called “Rediscover Maldives… the sunny side of life”.
This year, MMPRC attended many virtual fairs as well including ATM Virtual, SATTE GenX, and PTM Virtual, focusing on different key market regions. According to the recent statistics, the Maldives is already witnessing a steady increase in their tourist arrivals since borders reopened on 15 July 2020.