Visit Maldives has taken part in the Asian series of TravMedia’s virtual International Media Marketplace (IMM), which was held from 27-28 October 2020. IMM Virtual Asia is one of the major networking events which connects to the leading media and travel brands.
The event promoted the Maldives by introducing initiatives such as the Rediscover Maldives campaign and the upcoming Maldives Border Mile program, to participants of the event. This year’s IMM Virtual Asia gathered editors and journalists from all over Asia, including China and India, two of the leading tourist markets of the Maldives, to the platform. Other participants included key publications such as CNN Travel, Robb Report, Tatler Asia, Condé Nast Traveller, South China Morning Post.
Visit Maldives has also taken part in the German edition of TravMedia IMM Virtual, held in September, to provide information on traveling to the Maldives to the German tourism market. This is among many other marketing campaigns launched by the Maldives Marketing & Public Relations Corporation (MMPRC) for promotions of the country, including participation in fairs such as OTR Virtual, the joint campaign with WeddingSutra for India, Luxury Virtual roadshow for RunTour, and integrated webinar sessions in China, to name a few. Familiarization trips have been arranged for markets in India and the Middle East as well.
The Maldives is already experiencing a steady increase in tourism since borders reopened on 15 July. 31744 tourists have arrived from China, where the market is expected to increase exponentially when outbound travel is permitted. With many flight operations resuming, India maintains its position within the top 10 markets to the Maldives with an overall total of 35,375 arrivals from January till September 2020.