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Male’, Maldives, 11th May 2022 – MMPRC and Musafir.com have kicked off an exciting marketing campaign offering visitors to City Center Deira Mall, Dubai, the opportunity to experience the Maldives through virtual reality (VR). The campaign activities commenced on 10 May and will continue until 16 May.

A VR booth has been set up at a designated location of the City Center Deira Mall, where visitors can have a VR experience of the Maldives. The beautiful sights of the destination will be showcased with the objective of inspiring more people from Dubai and the Middle East to visit the Maldives.

Furthermore, during this campaign, 2 targeted social media posts and a contest post will be uploaded on Musafir.com’s Facebook and Instagram accounts. Stories related to the Maldives will be shared on both platforms daily throughout the campaign and emails with information or advertisements of the island destination will also be circulated to the Musafir.com database, exceeding 300 thousand members.

Musafir.com is UAE’s first premium-experience online travel website and it runs a network of 9 branches in UAE under the brand, having served over a million travelers since its inception. It is the leading cross-sector online travel agency in UAE working with businesses, travelers and corporate clients. City Center Deira Mall is one of the flagship malls in Dubai, ranked as one of the most successful malls in the world with over 22 million visitors recorded annually. The campaign is expected to increase visibility for the Maldives through interactions with visitors from Dubai and beyond.

Last year, the Maldives welcomed 91,413 tourists from the Middle Eastern market, with Saudi Arabia ranking as the top 7th market to Maldives. The island nation has recorded 21,117 arrivals from the Middle East market from January to March this year. MMPRC’s campaign with Musafir.com is an extension of their marketing efforts directed at the Middle East. MMPRC hopes to increase the Maldives’ visibility in the market and increase tourist arrivals from this region.

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