Male’ Maldives, 24th January 2023 – MMPRC / Visit Maldives, along with their industry partners, marketed the Sunny Side of Life and all its wonders at International Tourism Fair (Fitur 2023), the global meeting point for tourism professionals and leading trade fair for inbound and outbound markets. From 18th to 22nd January, industry professionals and consumers alike were able to discover the diverse range of experiences available in the Maldives at the physical fair, hosted at IFEMA MADRID’s Recinto Ferial. This is the first major travel trade event that MMPRC participated in this year.
Every year, Fitur brings together travel agencies, wholesalers, hotels and accommodation, carrier companies, leisure and culture infrastructures, Spanish official organizations, and travel media. The event offers excellent business opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.
Over 41 participants from 23 companies took part in the event alongside MMPRC to market their individual products, services and experiences. MMPRC promoted the different experiences available in the Sunny Side of Life, with a focus on marketing the different segments of tourism of the Maldives. Their objective in participating in FITUR 2023 included creating awareness among Spanish visitors about the products and experiences available in the Maldives, and creating a platform to connect with industry professionals from the Spanish market.
MMPRC also conducted raffle draws at the Maldives’ stand during Fitur 2023 to give away free holidays to four lucky winners. Both consumers and travel trade professionals were invited to participate by filling out a survey questionnaire at the stand. The raffle draws were held on the first, third, fourth and fifth day of the fair, and one winner was selected every day. The raffle giveaway is sponsored by some of the top resorts in the Maldives, such as Adaaran Select Hudhuranfushi, Siyam World, Brennia Maldives, and Angsana Velavaru.
Spain was one of the top 10 markets in terms of arrival to the Maldives in 2022, with a total of 42,148 tourist arrivals from the market. MMPRC is continuing efforts to promote the Maldives in this market, with many activities held for this purpose last year. This year, in addition to attending physical fairs, Visit Maldives will also be promoting the destination through OOH advertising in Spain and campaigns with top tour operators and online travel agencies. Media familiarization trips will also be organized for this market to give journalists the opportunity to experience the Maldives firsthand.