Male’ Maldives, 24th January 2023 – MMPRC / Visit Maldives took part in the MATKA Nordic Travel Fair 2023 to promote the Sunny Side of Life to the Nordic travel trade and consumers. The event was held from 19th to 22nd January 2023 at the Messukeskus Helsinki Expo and Convention Centre in Helsinki, Finland. 13 industry partners took part in the fair alongside MMPRC.
MATKA is the largest travel fair in Northern Europe, bringing together over 1000 travel organizers, destinations, and tourism organizations from over 80 countries. It is expected that over 68,000 visitors attended the travel fair. MMPRC’s attendance at the prestigious fair strengthened the Maldives’ brand presence in the Nordic market, provided an extensive networking platform for industry partners, and access to ground-breaking insights into industry trends and patterns.
The Maldives’ stand at MATKA 2023 was eloquently designed to represent the beauty and allure of the Maldivian islands. The eye-catching stand was designed to facilitate comfortable and productive B2B meetings between industry partners and fair participants. Visitors were also able to take photos in a traditional space in the stand and use special Maldives-themed social media filters to post on their respective accounts. Visitors also received a calligraphy bookmark and the chance to taste Maldivian delicacies.
The highly affluent Nordic market is a promising market for the Maldives tourism industry. 30,493 travellers visited the Maldives from the Nordic market in 2022. MMPRC conducts several campaigns throughout the year for this market, including a campaign with Blixen tours, a media familiarization trip with top-tier Nordic publications, and a webinar for the Nordic travel trade last year. Several high-profile campaigns are planned for this year as well. In line with the marketing strategy for the Nordic market, they will be working with airlines, tour operators and other travel industry vendors to further strengthen the destination presence.