Photo Credits | IMTM

Male’ Maldives, 3rd December 2023 – In a momentous meeting with the Honourable Minister of Tourism, Ibrahim Faisal, the International Maldives Travel Market (IMTM) proudly presented its comprehensive Proceedings Report and Proposed Criteria for Sustainable Tourism.

The proceedings were marked by the introduction of the IMTM profile, unveiling strategic marketing events, and a pressing request for a viable solution to the venue constraints hindering B2B conferences in the Maldives. IMTM passionately lobbied for the establishment of a dedicated convention facility, a much-needed resource to seamlessly promote the Maldives as a MICE (Meetings, Incentives, Conferences, and Exhibitions) destination, fostering an environment conducive to collaboration and innovation within the tourism sector.

Aishath Fara, Events Manager at IMTM, emphasized, “Our engagement with the Minister of Tourism was not solely about presenting our pioneering initiatives but also about addressing a pressing issue. The lack of a suitable convention facility poses a challenge for hosting impactful B2B conferences, hindering our collective efforts toward advancing the tourism industry.”

The IMTM profile showcased during the meeting highlighted the organization’s commitment to fostering dialogue, knowledge exchange, and innovation within the tourism sector over the past six years. Additionally, the unveiling of strategic marketing events underscored IMTM’s dedication to elevating the discourse on sustainable tourism practices, reinforcing the importance of collaboration and forward-thinking in shaping the industry’s trajectory.

The Proposed Criteria for Sustainable Tourism, a cornerstone of the discussion, stands as a comprehensive framework encompassing essential elements crucial for fostering sustainable tourism practices. This strategic roadmap, meticulously curated by industry experts and stakeholders, underscores the need for a balanced approach that prioritizes environmental preservation, community engagement, and economic sustainability within the tourism landscape.

The IMTM extends gratitude to the Minister of Tourism for their receptiveness and commitment to exploring solutions for the venue challenge. The organization remains steadfast in its mission to champion sustainable tourism practices and provide a conducive platform for industry stakeholders to converge, exchange ideas, and shape the future of tourism in the Maldives.

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