Male’ Maldives, 3rd December 2023 – The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) proudly announces its achievement at the World Travel Awards 2023 – securing the title of World’s Leading Tourist Board for the second consecutive year. This noteworthy accolade serves as a testament to MMPRC’s unwavering dedication to promoting the Maldives as the foremost global tourist destination. The organization earned this prestigious award in the face of stiff competition, with 25 nominees, including Dubai Tourism, Philippines Department of Tourism, Tourism Malaysia, and VisitBritain. MMPRC’s consistent excellence and impactful initiatives set it apart from the competition, clinching this globally esteemed recognition for the second year running.
The year 2023 witnessed monumental milestones that underscored MMPRC’s steadfast commitment to tourism promotion. By November 23rd, a total of 348 promotional activities had been undertaken, amassing an impressive reach of over 4,534,603,078. This significantly heightened the Maldives’ visibility as the ultimate tourist destination across continents. A pivotal achievement was the resounding success of the Visit Maldives Storytellers’ Conference 2023 – a major campaign that served as a distinguished platform, elegantly showcasing the Maldives’ rich cultural heritage and natural allure, creatively presented within a sustainably-minded concept. This campaign captivated global audiences, exemplifying MMPRC’s dedication to authentic storytelling and compelling marketing strategies. This win signifies the collective effort of worldwide supporters who value MMPRC’s dynamic marketing efforts in promoting the Maldives by voting for the organization.
MMPRC, as the national tourist board of the Maldives, is mandated with all promotional and marketing activities for the Maldives as a tourist destination. The organization promotes the Maldives brand across key global markets through a comprehensive 360-degree marketing approach, including travel trade shows, media campaigns, digital marketing, and collaborative engagements with stakeholders. With a group of passionate marketing professionals committed to nurturing the Maldives brand identity, MMPRC aspires for the Maldives to be the world’s most sought-after holiday destination, embodying timeless appeal.
Established in 1993, the World Travel Awards is the most prestigious honors program in the global travel and tourism industry, recognized globally as the ultimate hallmark of industry excellence. The selection of winners is carried out by a voting system consisting of qualified travel professionals working with the travel and tourism industry, along with consumer buyers.
The Maldives clinched the two most prestigious titles at the event held at Dubai’s iconic Burj Al Arab on December 1, 2023. The Maldives secured the title of the World’s Leading Destination 2023 in addition to MMPRC winning the title of World’s Leading Tourist Board. This marks the fourth consecutive year that the Maldives has won the world’s most prestigious tourism industry title. Furthermore, the Maldives received the newly-introduced Global Tourism Resilience Award at this event, recognizing it as one of the five leading destinations and countries for strategically building capacity to recover swiftly and thrive after disruptions.
