Male’, Maldives – 25th February 2026 – Nova Maldives and the newly launched Eri Maldives are delighted to announce the appointment of Naufal Naeem Mohamed as Cluster Director of Sales. In this pivotal role, Naufal will steer the commercial strategy for both resorts, enhancing market presence, driving sustainable revenue, and deepening relationships with international trade partners.
With over a decade of experience in the Maldives’ luxury hospitality sector, Naufal brings a wealth of expertise in sales growth, brand positioning, and market expansion. He previously served as Director of Sales & Marketing at Noku Maldives, Vignette Collection (IHG), where he led commercial planning and guided brand alignment strategies. Prior to that, he was Director of Sales at Nova Maldives, overseeing the resort’s successful brand transition and expanding partnerships across Europe, the GCC, and India. His career also includes senior commercial roles at Pulse Hotels & Resorts’ flagship property, Kandima Maldives, where he contributed significantly to campaign execution, market segmentation, and strategic partnerships.
“Naufal combines in-depth market insight with proven commercial leadership,” said Abdulla Aboobakuru, General Manager of Nova Maldives. “As we continue to build momentum, his expertise will be instrumental in strengthening our partnerships and driving performance.” Haroon Mohamed, General Manager of Eri Maldives, added, “Launching Eri into the market is an exciting chapter. Naufal’s extensive industry network will ensure Eri, the ‘Island of Becoming,’ is recognised as a destination for conscious travellers seeking authentic Maldivian experiences rooted in wellness, culture, and sustainability.”
Naufal expressed his enthusiasm, stating, “I’m thrilled to take on this role at such an important juncture for both resorts. Nova has a strong identity and loyal following, while Eri offers a fresh opportunity to connect with travellers seeking mindful and enriching island escapes. I look forward to collaborating with both teams and our partners to drive growth across key markets.”
Nestled in the South Ari Atoll, Nova Maldives is a soulful island retreat offering a modern all-inclusive community concept. Featuring 76 land and overwater villas with private terraces overlooking the Indian Ocean, Nova encourages genuine connections through immersive experiences—from manta ray and whale shark encounters to coral planting, beach sports, and cultural activities. Guests can delight in vibrant dining outlets and communal spaces, all designed to nurture the body and soul.
Eri Maldives, located in the tranquil North Malé Atoll, is an eco-chic sanctuary blending laid-back luxury with sustainable living. The resort offers thoughtfully crafted studios and villas, a PADI-certified dive centre, and dining that highlights global flavours infused with local ingredients. Accessible via a 45-minute speedboat ride or a scenic 15-minute seaplane journey, Eri invites guests to slow down, reconnect, and embrace a mindful island lifestyle where wellness, marine adventures, and serenity converge.
Pulse Hotels & Resorts, the visionary hospitality group behind both properties, continues to redefine luxury in the Maldives by creating unique, people-centred experiences that balance innovation, sustainability, and cultural authenticity.
