Maldives Marketing and Public Relations Corporation ( MMPRC) announces a joint global advertising campaign with CNN to showcase the beauty of the Maldives, after the reopening of its international borders on Wednesday.

According to MMPRC, the campaign will span across three months and will focus on highlighting the beauty and the unique aspects of the Maldives. It will also provide a platform for local personalities and talents to showcase their passion and narrate their stories.

The first part of the campaign will begin with the launch of “Five reasons to Insta love the Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

Thoyyib Mohamed, Managing Director of MMPRC, said. “The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘ Rediscover Maldives. . . the sunny side of life’. With this campaign, we aim to showcase the local talents, the pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world,”

MMPRC has been working on increasing the brand presence on digital platforms in several markets, in order to overcome the setbacks caused due to the coronavirus pandemic. The campaign with CNN will be one of the first global campaigns to launch post the reopening of the borders of the destination.


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