Male’, Maldives -26th May 2026 – Visit Maldives has reinforced its commitment to the Chinese outbound travel market through its participation in ITB China 2026, held at the Shanghai World Expo Exhibition & Convention Center from 26 to 28 May 2026. The leading B2B travel trade exhibition serves as a vital platform for connecting global destinations with China’s rapidly evolving travel industry.
The Maldives’ presence at the event is aimed at strengthening destination visibility and fostering deeper engagement with key stakeholders across the travel ecosystem, including tour operators, travel agencies, online travel platforms, and MICE specialists. As China continues to represent one of the most influential outbound markets globally, the exhibition offers an important opportunity to further position the Maldives as a preferred long-haul destination.
Throughout the three-day event, Visit Maldives is conducting a series of pre-arranged B2B meetings with international trade partners. These discussions focus on presenting the latest developments from the destination, ranging from improved connectivity and enhanced tourism infrastructure to curated travel experiences designed specifically with Chinese travellers in mind. The exchanges also highlight the Maldives’ diverse portfolio of offerings, spanning luxury escapes, honeymoon retreats, family-friendly holidays, wellness journeys, diving adventures, and culturally enriched stays.
The Maldives stand at the exhibition has been designed to reflect the destination’s evolving identity, featuring a combination of immersive digital displays and updated promotional materials. These resources provide trade visitors with comprehensive insights into seasonal travel opportunities and emerging tourism products, while encouraging more tailored collaboration with industry partners.
In addition to trade-focused engagement, Visit Maldives is also facilitating media interactions during the fair, further amplifying destination visibility within China’s competitive tourism landscape. Complementary digital initiatives across leading Chinese platforms are also being activated to maintain sustained engagement beyond the event floor.
China remains a cornerstone source market for the Maldives, consistently contributing a significant share of international arrivals and long-haul travel demand. Continued participation in platforms such as ITB China underscores the Maldives’ long-term strategy of nurturing strong industry relationships and sustaining growth momentum within this key market.
