Male’, Maldives -08th June 2026 – Seaside Collection’s Maldivian properties, .Here Baa Atoll and Finolhu, have announced the appointment of Shumaes Rasheed as Director of Public Relations and Marketing, marking a strategic move as both resorts continue to expand their international profile within the luxury travel sector.
A respected figure in the Maldives’ hospitality landscape, Shumaes brings more than two decades of experience across marketing, communications, public relations, and brand management. His appointment comes at a significant juncture for the two Baa Atoll resorts, both of which are actively strengthening their presence in key global markets while refining their distinctive brand identities.
Shumaes began his career in the creative industry with Think Associates, one of the Maldives’ most established advertising agencies, where he developed expertise in strategic communications, integrated marketing, and brand development. Over the years, he has built an impressive portfolio of leadership roles with internationally recognised hospitality brands and tourism organisations, including Sheraton, Jumeirah, Crossroads Maldives, Visit Maldives, Villa Resorts, and most recently, The St. Regis Maldives.
In his new role, he will oversee public relations, media engagement, marketing communications, and brand partnerships for both .Here Baa Atoll and Finolhu. His responsibilities will also include shaping long-term marketing strategies designed to elevate brand awareness and strengthen engagement with luxury travellers worldwide.
The appointment coincides with a period of growing recognition for .Here Baa Atoll, one of the Maldives’ newest ultra-luxury retreats. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, the resort presents a highly exclusive concept centred on two private islands connected by a pristine sandbank. With only nine residences, .Here offers a rare level of privacy and personalised service, inviting guests to experience what it describes as the “Art of Duality” — a philosophy that harmonises seemingly contrasting elements such as tranquillity and adventure, seclusion and connection.
The resort has attracted considerable international attention since its debut, earning a place on Condé Nast Traveler’s 2026 Hot List and gaining acclaim for its design-driven approach to luxury and distinctive dual-island concept.
Meanwhile, Finolhu continues to stand among the Maldives’ most recognisable lifestyle resorts. Renowned for its vibrant character and iconic two-kilometre sandbank, the resort combines contemporary design, diverse culinary experiences, wellness offerings, and a lively social atmosphere. Set within the same protected biosphere reserve, Finolhu has cultivated a strong international following through its unique blend of barefoot luxury, creativity, and authentic island charm.
With Shumaes Rasheed now leading communications and marketing efforts, both resorts are poised to further enhance their global visibility and reinforce their positions as distinctive luxury destinations in the Indian Ocean.
