Male’, Maldives, 14 October 2026 – Visit Maldives is showcasing the Maldives at TTG Travel Experience 2026, being held from 14 to 16 October in Rimini, Italy, as part of ongoing efforts to strengthen the destination’s presence in one of its most established European source markets.
A delegation of 48 industry representatives from 24 companies is participating under the Visit Maldives umbrella, providing Maldivian tourism businesses with opportunities to connect directly with Italian travel trade partners, tourism stakeholders, marketing agencies and media representatives throughout the three-day event.
TTG Travel Experience is a key meeting point for the international travel industry, bringing together destinations, tour operators, travel professionals and tourism businesses to develop partnerships, exchange market insights and explore new commercial opportunities.
Speaking on the Maldives’ participation, Abdulla Yasir, CEO and Managing Director of Visit Maldives Corporation, highlighted the longstanding relationship between Italy and the Maldives.
“Italy has a longstanding connection with the Maldives, and our focus is to build on that relationship by introducing more travellers to the breadth of experiences our destination has to offer,” Yasir said.
He noted that participation in TTG Travel Experience provides an important opportunity to engage directly with Italian travel partners, explore new areas of collaboration and present a broader picture of the destination to the market.
The Maldives is being represented through a 96-square-metre stand, designed to showcase the destination’s natural appeal while providing participating tourism partners with a platform to introduce their latest properties, products and experiences.
Beyond its traditional image as a luxury island destination, Visit Maldives is using the event to highlight the diversity of experiences available across the country and provide the Italian travel trade with updated information on the destination and its evolving tourism offering.
Participation at TTG Travel Experience forms part of a wider series of marketing activities undertaken by Visit Maldives in Italy during 2026. These have included a media familiarisation trip in collaboration with Alpitour and a joint marketing campaign with Sporting Vacanze, aimed at sustaining destination visibility and strengthening engagement with the market.
Italy has played an important role in the development of Maldivian tourism, with Italian travellers among the early international visitors to embrace the destination. The relationship has continued over the decades, establishing Italy as one of the Maldives’ most traditional and significant European markets.
As of 12 October 2026, the Maldives had welcomed 100,779 visitors from Italy, positioning the country as the fifth-largest source market for tourist arrivals.
Visit Maldives’ presence at TTG Travel Experience 2026 reflects continued efforts to maintain strong relationships with Italian travel partners, keep the Maldives visible among travellers and create further opportunities for sustained growth from the market.
